3 Reasons to Hit “Record” (and 3 Tips for Better Recordings)
As a devotee of handwritten notes, I’ve had quite a bit of experience flipping through my legal pad only to wonder, “Is that a sentence? What word could that possibly have been?” Life may be a little...
View ArticleWebinar Marketing Results You Won’t Believe
Content marketing experts tout webinars for a lot of reasons, including: Richer data on attendees Bigger market reach Lower marketing costs Easy repurposing of webinar content into other formats That’s...
View ArticleBreak This Rule: #1 – Your Purpose Is to Give a Good Presentation
Good is to a presentation as fine is to a compliment. Your purpose is to make something happen! Let me guess you hate giving presentations? Or some boss told you once that you mess up all the rules you...
View ArticleRead This Before Your Next Webinar and Rejoice
The best advice I’ve been given as a content marketer is to test, test, test. Headlines, formats, platforms — they should all be tested. So we do, and I’m sure we’re better content marketers for it....
View ArticleHow to Overcome the Side Effect of a Work-From-Home Lifestyle
We’ve all heard the stereotypical and sometimes mistaken conceptions about remote workers: We all hang around in pajamas until noon. We wear bunny slippers with business suits for meetings. And we are...
View ArticleDo Your Teleworkers Feel Excluded? 3 Ways to Bring Remote Workers Into Your...
One-fifth of Americans now telecommute, with the number expected to reach 60 percent in the next five years. As working from home goes mainstream, business leaders are tasked with a variety of new...
View ArticleUsing Social Media to Promote Your Webinars
Social media has transformed the way we get and give information. Want to publish something to the public? No longer do you need to visit the editor in the corner office. No longer do you need to run...
View ArticleBreak This Rule: #5 – Open with Your Introduction and Close with Questions
Sound like a dreaded college lecturer? BOOKENDS will hook your audience and send them out singing! The most important moments in your presentation are the first 30 seconds and the last 30 seconds. I...
View ArticleTips for Maintaining Your Sanity and Productivity While Traveling
If you’re planning on traveling for Thanksgiving, you might want to allot some extra time to make it to your destination before the turkey and pumpkin pie. According to AAA, 46.3 million Americans are...
View ArticleThe New Three-Martini Lunch: Walk and Talk
We’ve all heard of the power lunch, the time-honored office custom in which Important People break bread and decide Important Things. Or the company golf outing, a tradition known to bind rank-and-file...
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